On first landing I
was pleasantly surprised by this site. I had a quick and
apprehensive look and was relieved by what I found.
‘Apprehensive’ because I have had to look at insurance,
credit card and air mile sites recently and was
expecting something similarly hectic and brash.
‘Relieved’ because that isn’t the case at all with this
site and the opening image of a beautiful, autumnal road
I’d love to drive down was perfect.
I think that the opening images are very well-chosen. In
my case they immediately brought to mind weekend road
trips and, even if someone is on the site for another
reason, I believe that they will engender plenty of
ideas of that nature.
It is necessary however that even visitors to the site
with more practical needs feel that they are in the
right place. To this end I would alter some of the
colours. The red-brown colour of the title and the
heading of the sidebar could be changed to a darkish
grey, for example, or blue. The images provide ample
leisure connotations, sobering the colour would add a
more professional context and only enhance the effect of
the images. The playful font of the title would prevent
the grey or blue from making the page too severe. If the
red-brown is to be retained, I would try and reduce the
amount of different colours on the page – red-brown
text, blue text, black text, white text, grey lines,
light blue borders – this should be tidied up.
Most of the
content seems very professional with clear explanations
and no flowery language: It is matter-of-fact and not
annoying to read which is unusual and a big plus.
However, I felt as though I had to skim a lot to find
the answers to the most basic questions. It is OK to
have paragraphs of text that people choose to read if
they want more detail on specific topics but the more
basic questions, I feel, need shorter, more easily
found, answers. The text itself is fine but it’s not
concise enough. With a little editing it could be a lot
Then there are the
other pages that are still awaiting correction I think
(?) as there was quite a difference between the language
on them compared to the first and other pages. From the
client’s instructions I understand that they have not
yet been edited. However I will just say that they
obviously need to cohere, visually and linguistically,
with the first page which is not always the case at
present. If the other pages are the earlier version then
the site, in my opinion, is moving in the right